World Drowning Prevention Day- urging water safety awareness on  

On World Drowning Prevention Day (25 July), Avon Fire & Rescue Service (AF&RS) is urging communities across the region to prioritise water safety and learn vital lifesaving skills that could prevent tragedy. 

Since the beginning of 2025, AF&RS has responded to 23 water-related incidents, highlighting the increasing and ongoing dangers posed by open water. As temperatures remain high this summer, the Service is calling on the public to stay informed about how to stay safe in and around rivers, lakes, canals, and the coast. This is in support of the National Water Safety Forum’s (NWSF) campaign. 

According to the Water Incident Database (WAID), over the past five years (2020 to 2024), 26% of all accidental drowning deaths in the UK involved people aged 10 to 29. Research from the Royal Life Saving Society UK (RLSS UK) and Bournemouth University also shows that fatal drownings are three times more likely to occur on days when temperatures reach 25°C or above. 

“It’s vital for the community and young people in particular to understand the risks associated with swimming in our inland waterways. Knowing how to float could save your life. Please speak to your children, friends, and community about the importance of water safety awareness. Drowning is preventable let’s make Water Safety a priority this summer.” 

Jacq Hardwick, Water Safety Lead for AF&RS

How to Float – A Lifesaving Skill 

If you fall into water unexpectedly, the best immediate action is to float to live. Here’s how: 

• Tilt your head back to keep your airway clear 

• Relax your body and try not to panic 

• Spread your arms and legs like a starfish 

• Gently move your hands and feet only if needed to stay balanced 

• Breathe slowly and stay calm 

• When safe, consider exiting the water 

Not everyone floats the same way. Your best chance of survival is Float to live, so it’s important to find your float in a safe and supervised environment, such as a swimming pool or lifeguarded beach. 

 Learn More and Stay Safe 

For more information about how to stay safe in and around open water, visit the AF&RS Water Safety advice page: 

www.avonfire.gov.uk/safety/outdoors/water-safety 

Let’s work together to prevent drownings and ensure that everyone stays safe this summer.