Introducing our new water safety campaign to help you have a safer summer

Launching this week, our new campaign has been designed to help keep both visitors and locals safe around water this summer and beyond.

Whether it’s a beach day at Weston-super-Mare, water sports at Chew Valley Lake or a stroll by the weir in Bath, we’re not short of waterside beauty spots to enjoy in the South West. However idyllic things might look, we’re reminding those visiting these areas to take care in and around the water this summer with their new campaign. 

“Our new campaign is aimed at helping you make happy memories by the water, whilst remembering the very real risks that exist in our local area.” 

Jacq Hardwick, Water Safety Lead at AF&RS

The campaign features three striking designs with a vintage postcard theme. Aimed at coastal areas, rivers and still water, the artwork highlights both the beauty and danger of popular waterside locations, helping to bring the risks to life.  

Jacq added: “You can even pop a stamp on the back and send the postcard to a loved one or friend to help spread the safety message.” 

persona holding postcard with vintage-inspired design that says 'don't get in deep trouble!' and 'keeping you safe by the water'. with a firefighter wearing a yellow helmet who is throwing a lifering into some still water.

Our advice is simple and easy to remember, helping you to stay safe by the water: 

  • At the coast, never go into the mud along the seafront.  
  • Along the river, look out for river rescue cabinets. If someone does get into difficulty, tell them to float to live, do not enter the water after them. Call 999 immediately and follow advice to access a river rescue cabinet.  
  • In any water, if you find yourself in difficulty, float to live. Float on your back, spread out your arms and legs and control your breathing. Once you have returned your breathing to normal, you can call for help.  

You can find the new designs on posters, postcards and replicated on social media.

If you’d like to request some resources to help us spread our message, please get in touch.

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