AF&RS highlight road safety concerns during Project EDWARD

Avon Fire and Rescue Service (AF&RS) are supporting Project EDWARD (13 – 20 September 2021) to raise awareness of the dangers on the roads and share important road safety advice with local residents.

Between 2020 - 2021, AF&RS attended 361 road traffic collisions, and sadly 179 of those resulted in serious injury and 10 fatalities.

Meghann Elvin, Risk Reduction Manager, said: “As an emergency service, we are called to a variety of road traffic incidents where our services are required. Sadly, these incidents occur too often and many could be avoided by following simple road safety advice.

“I’d encourage all local people to take a moment to read our road safety advice to help save lives when making those split-second decisions. The advice applies not just to drivers, but to all road users when walking, riding, cycling or running on our roads.

“We’re passionate about making our communities safer and by raising awareness and encouraging safer road use. We hope to reduce the number of road traffic collisions and devastating fatalities in our communities.”

Excessive speed contributes to 26% of all fatalities.

Kill your speed now before speed kills you and others.

  • Always keep to the speed limit and slow down near to schools and colleges.
  • Keep a safe distance from the vehicle in front of you – count two seconds between you and them as this is your braking space in a crisis. Double this distance in wet conditions.
  • Only overtake on a single carriageway road if it is safe to do so within the speed limit.
  • On motorways and dual carriageways always stay in the left-hand lane, unless overtaking.
  • Make sure you understand the rules for sections of smart motorways, including lane closures (indicated by red X’s), dynamic use of the hard shoulder and variable speed limits. 
  • Always approach bends with caution, as you never know what is just around the corner

Using mobile phones while driving can be deadly

  • Never use a mobile phone while driving. 
  • Put your phone on “do not disturb” while driving.
  • Put your phone in the boot or out of sight and reach so you won’t be tempted to answer it while driving.

Tiredness can kill

  • Take a 15 minute break for every two hours of driving.
  • If you start to feel tired, find a safe place to stop.
  • Even a small amount of alcohol, some medicines or drugs can make you drowsy, less aware of your surroundings and delay your reaction times. Make sure you’re aware of what you’re taking before you travel.
  • Make sure you are fit to drive. Have a good night’s sleep before setting out on a long journey.